Examples of my work

Below you can find links to, and examples of, marketing work that I've done. The first section details overall strategy planning projects I've been involved with; with the second section showing examples of execution of these strategies. You can find more details of my work history, along with contact information, on my LinkedIn Profile.

STRATEGY PLANNING

Marketing Strategy

In 2012, I authored a comprehensive Marketing Plan for a small BC business. The plan included realistic objectives, a variety of marketing tools, including radio, flyers, social media, and newspaper, as well as a timeline and list of tasks.

Communications Strategy

In 2012 and 2013, I authored the Communications Plan for Orienteering Canada's High Performance Program. These plans include goals and objectives, a comprehensive list of action items, and time lines. An analysis of the 2012 Communications Plan is in progress at the time of writing.

Promotions Strategy

As Marketing Coordinator for the Greater Vancouver Orienteering Club, I have built and executed a promotions strategy over the past 2 years. Strategy includes branding club events, designing marketing collateral, setting up and maintaining a Facebook page, and liaising with local media.

For Royal LePage, I was responsible to plan and promote various office events, including recruitment career nights, training events, and social events. Tasks included copy writing and basic graphic design of websites for the offices, design of online and newspaper advertisements, creating follow up materials for potential REALTORS®, liaising with potential agents, and managing office Twitter and Facebook accounts.

EXECUTION

Social Media

I have managed various corporate and non-profit Facebook pages over the past 5 years. Current examples, where I am the sole content manager, include the Greater Vancouver Orienteering Club and WLive Cooking.

I have collaboratively contributed to Twitter accounts for corporate and non-profit organizations. I currently contribute to the Orienteering Canada Twitter Feed.

Blogs

I blog as 'AlisonP' on the Team Canada Orienteering Blog. I am an administrator for this blog, and am in charge of setting the blog post schedule each calendar year.

For 2 months I shared my knowledge of getting started as a REALTOR® on the Join Royal LePage Blog.

Press Releases

I have authored a number of press releases for Orienteering Canada's High Performance Committee:

• 2012 Orienteering High Performance Program Athletes Announced! (February 2012)
• The Canadian Orienteering Federation Announces the 2012 Rising Star Award Winners! (May 2012)
• Selection Announcement for 2012 Junior World Orienteering Championships May 2012
• Canadian Orienteering Federation Announces Team To Compete At The World Orienteering Championships June 2012
• Emily Kemp takes Canada’s first ever medal at Junior Orienteering World Championships (July 2012)
• Orienteering Canada announcesthe winners ofthe 2012 Canada Cup Elite Series (November 2012)
• Emily Kemp comes second in World of O’s “Orienteering Achievement of 2012” (December 2012)
• Orienteering Canada announces team selected for Junior World Orienteering Championships (February 2013)

Media Stories

I have assisted the Greater Vancouver Orienteering Club in obtaining news coverage in local publications. These include:

• "Orienteering champ uses brains and brawn" - Vancouver Courier (October 2011)
• "Flight of the Navigator" - Northshore News (October 2011)
• "Jock & Jill: Orienteering: run, run, think, run" - Vancouver Courier (January 2012)
• "Why Just Run? Orienteering week launches membership drive" - Vancouver Courier (May 2012)
• "National Orienteering Champion named as Rising Star" - Vancouver Courier (May 2012)
• "Orienteering Week" - Vancouver Courier (May 2012)

Graphic Design

I have designed various marketing collateral over the past 5 years.

Ski-Orienteering
I designed a template poster and Facebook cover picture to promote our Ski-Orienteering races. These templates are re-used annually.

Letter sized poster

Facebook cover picture

Orienteering Flyers and Posters

I have designed a simple series of flyers and posters that can be tailored to promote specific orienteering events, as well as our upcoming events.  

Websites

I developed content, basic layout, and some small graphical elements for Royal LePage City Centre and Join Royal LePage websites. These websites were completed in 2011, and there are some elements in there that make me cringe! However, I am extremely happy with how well the content has held up so far!