I came across the article on Marketing Mag, and felt that there was a great lesson for marketers ~ be upfront, honest, and educate your public!
As I mentioned in the video, I strongly believe that proactively educating consumers about changing technology is a very important move. There was lots of media coverage of Google's recent move to combine search and viewing information across various Google platforms to enhance its online behavioural advertising. Google was not upfront or completely transparent with these changes, and was written an open letter by Jennifer Stoddart, Canada's Privacy Commissioner, to be more transparent. This is a great example of a situation to be avoided by clearly and concisely education consumers about their options upfront, and allowing them an easy way to opt out. You can judge for yourself whether you think Google's policies are transparent enough.
P.S. Learn more about IAB Canada.
Do you agree with online behavioural advertising? Do you think it's an invasion of privacy, or an enhancement of the online experience?
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