It's all about the customer experience!

In the age of the internet, instant communication, and social media, creating a great product is not enough anymore. Consumers have choice; they can support their local small business, a national or multinational retail chain, or shop online. A great product is a good start, but it might not get you very far. 

I think the shift from the 4 P's to the 4 C's is a great way to encouraged companies to consider the consumer throughout the product development process.  This consumer-centric focus should run from product conception to post-purchase experience, as the consumer's needs and wants are king! As a consumer, you can guy a great product and have a great retail experience, but if you cannot get your item fixed under warranty are you likely to purchase from that company again? Probably not. Are you likely to post on Facebook, tweet, and tell your friends about it? Probably!

The internet and social media are both a blessing and a curse to companies and the marketing industry. Approaching your product or service with a consumer-centric mindset should lead to success in this competitive world!

What do you think? Is consumer-centric really the way to go? Should companies be expected to forgo profits to provide better customer care? 

Why Blog?

Why blog? Why bother? Is blogging worth it, really? With over 160 million blogs and counting, is it worth for you to add your voice to the cacophony? My answer would be yes!

According to Netcraft there are over 644 million websites, but companies still set up websites without question. You should, however, ensure that you approach a blog with the same care and planning as any other marketing activity. You should make sure you have something to say, and that you will keep the blog up over time; there's nothing worse than a dead blog!

Here are my 3 considerations as to why a blog can help your business:

1. Keep customers engaged: You might have a business where your customers don't visit on a regular basis, but you want to make sure you're top of mind. Blogging interesting content is a way to keep in touch with customers, and keep them engaged, so they think of you next time they need you!

2. Be seen as an expert: Blogging is a great way to prove to the world that you know what you're talking about! Be an expert and blog about inside information, tips, and tricks in your particular industry. You might not only find new customers, but become an expert source for journalists (free publicity anyone?).

3. Create a community: By keeping customers engaged and becoming an expert, you can build an online community of loyal customers. Is that not what every business wants?!

Do you have a question about creating a blog for your business? Do you agree that blogging is good use of company time and resources? Your comments are always appreciated!