Why blog? Why bother? Is blogging worth it, really? With over 160 million blogs and counting, is it worth for you to add your voice to the cacophony? My answer would be yes!
According to Netcraft there are over 644 million websites, but companies still set up websites without question. You should, however, ensure that you approach a blog with the same care and planning as any other marketing activity. You should make sure you have something to say, and that you will keep the blog up over time; there's nothing worse than a dead blog!
Here are my 3 considerations as to why a blog can help your business:
1. Keep customers engaged: You might have a business where your customers don't visit on a regular basis, but you want to make sure you're top of mind. Blogging interesting content is a way to keep in touch with customers, and keep them engaged, so they think of you next time they need you!
2. Be seen as an expert: Blogging is a great way to prove to the world that you know what you're talking about! Be an expert and blog about inside information, tips, and tricks in your particular industry. You might not only find new customers, but become an expert source for journalists (free publicity anyone?).
3. Create a community: By keeping customers engaged and becoming an expert, you can build an online community of loyal customers. Is that not what every business wants?!
Do you have a question about creating a blog for your business? Do you agree that blogging is good use of company time and resources? Your comments are always appreciated!
Hi Alison,
ReplyDeleteI agree that blogs are a good use of company time and resources, especially for companies trying to establish themselves as leaders in an industry. I think blogs provide valuable insight into an organizations values and culture, and can be a great resource for information. In addition, if a blog is either highly educational or entertaining, readers will come back for more. Because blogs relatively separate to an organizations overall promotion, readers can know that they can visit a company blog without feeling that they are being 'promoted to'. This way an organization can build brand awareness and enhance its brand image.
Lena, thanks for your comments. I think blogs can be really useful for a company, as long as the content is updated regularly. This is the major downfall for most blogs!
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